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Manifesto


CREATING NEW VENTURES AT IDEO

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Manifesto


CREATING NEW VENTURES AT IDEO

The best way to understand the future is to create it, one business at a time.

There's no shortage of new ideas. But no idea, no matter how bold, will catch air without the right wingspan and flight path. Futures was born to help new ventures soar at IDEO.

We help create IDEO's new businesses, and we learn by building.

Unless you've built it and broken it, you really don't understand it.

 

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