Breakthroughs happen when you engage with the world
IT’S ABOUT THE POWER OF CREATIVE CONSTRAINTS AND ITERATIVE LEARNING.
Entrepreneurs pursue dreams without regard to the constraints they face. Designers see constraints as liberating, and create iterative prototypes as a way to understand the potential of an idea and to reduce risk. At their core, both are about building the future.
At IDEO, we use design thinking to incubate, launch, and scale new ventures for our clients and for ourselves. Here’s an overview of our growing portfolio: